发行商和广告商如何从Roku平台中获利?

如何控制云流的资本支出和运营支出

What are the best strategies streamers can follow to manage the costs of cloud streaming architecture and production and maximize efficiencies in their workflows? AWS的约翰·巴伯, IMAX的Abdul Rehman, Zixi的Eric Bolten, and SVTA's Jason Thibeault discuss cloud streaming cost management in this clip from 流媒体连接2024.

什么是央视广告中的围墙花园?

Future Today Marketplace VP Tim Ware goes 'round the horn with Roku's Charlie Goodman, “流媒体变得容易”的马里昂·兰切特, TVREV的艾伦·沃尔克报道, and IAB Tech Lab's Anthony Katsur on the definition of walled gardens in the CTV advertising marketplace in this clip from 流媒体连接2024.

如何规划大规模的直播

When it comes to scaling live streams for hundreds of thousands or millions of global viewers, 计划是最重要的, from meeting the demands of content distribution to monetization to optimizing viewer experiences. When delivering massive sports streams for Prime and NBCU and 24/7 news programming, AWS全球领导者, Solutions Architecture Steph Lone emphasizes registration systems, 安全, 监控, 冗余, 和故障转移, 而广告技术专家C.J. Leonard of Mad Leo Consulting highlights tactical elements like orchestration with content partners on tech and personnel and knowing the types of ads coming through in this discussion with Reality Software's Nadine Krefetz at 流媒体连接2024.

彭博社如何过渡到快速免费流媒体新闻

How does a multiplatform news media organization bring free streaming content distribution into its portfolio? What are the digital transformation, architectural, content strategy, and adtech challenges? 彭博媒体视频业务总经理 & Audio Travis Winkler explains Bloomberg's journey to FAST news in this discussion with The Local Act's Marion Ranchet at 流媒体连接2024.

提示日落:真人秀的兴衰

Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. 更多的 than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.

流媒体是很容易的，直到它不是

说到电子产品, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. 流媒体似乎很容易, 但是对于任何商业角色, 只有专业人才会让它看起来很容易, 即使事实并非如此.

2024年及以后的盈利故事

很长一段时间以来, people I've interviewed have complained about how much of the video advertising budget went to social. 现在，潮流正在转变.

随意性流媒体盗版及其追逐成本

At 纽约流媒体, I had the opportunity to moderate a panel around stream 安全. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, 当我们在舞台上现场表演的时候. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.

流媒体之战:如何征服市场转变并茁壮成长

揭穿市场营销的短期和长期神话

大规模实时流

Wowza

灵活的流媒体:经济高效的流媒体软件

灵活的横幅

2024年直播技术趋势

赞助单位:Softvelum

直播技术趋势2023

赞助单位:Softvelum

2023年秋季流媒体状态

赞助方:Tulix

媒体和广播文件传输工作流挑战

由: Signiant